Once you have recognized this resistance, you can plan special techniques to beat it before it begins. When creating the sponsor coalition, select leaders of the teams impacted by the change.
He claimed in 1986 that one of many reasons for this is the complexity of strategic choices and the resultant info uncertainty. In 1973, Mintzberg discovered that senior managers sometimes deal with unpredictable situations so they strategize in ad hoc, versatile, dynamic, and implicit ways. He wrote, “The job breeds adaptive info-manipulators preferring the live concrete state of affairs. The supervisor works in an environment of stimulus-response, and he develops in his work a clear choice for reside action.” In 1970, Alvin Toffler in Future Shock described a trend in the direction of accelerating rates of change. He illustrated how social and technical phenomena had shorter lifespans with every generation, and he questioned society’s capability to cope with the resulting turmoil and accompanying anxiety.
“The stunning case for low market share”, Harvard Business Review, November–December 1982, pg 106–113. Markides, Constantinos “A dynamic view of strategy” Sloan Management Review, vol 40, spring 1999, pp55–sixty three.
The expertise curve refers to a hypothesis that unit manufacturing prices decline by 20–30% each time cumulative manufacturing doubles. This supported the argument for reaching greater market share and economies of scale.