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Because if many people are excluded from new fashions, the present groundswell of public support for sustainability will evaporate. “If we don’t take into account those who’re being left behind, if we don’t contemplate the cost of the transition together with the advantages, we are going to see a much bigger enhance in resistance,” Mas notes. Companies should be prepared to communicate to the public who their suppliers are. “Consumers and the public more and more are holding corporations accountable for what occurs of their whole supply chains,” Sáez says.
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