Business people and people who want to get into the world of business need to know business trends for the business they are going to run. This is useful for business continuity and future business development. Amid the growth of the digital economy, here are business trends that need to be implemented in the business you are pursuing:
1. Marketing by influencer through social media
One of the trends that small businesses should know about is the power of influencer marketing. There are many online platforms and social media channels that can help small businesses with marketing or getting to know their products. Influencer will upload short videos with reviews and invite viewers to try them out.
2. Efficient digital marketing
The development of the digital economy encourages every business actor to market their products online. Although digital marketing may not replace the convenience of physical marketing. This is because consumers are easily attracted to something just by looking at pictures or videos.
3. Digital and cloud engineering
Many small businesses do not have strong digital knowledge. Success in the next ten years will be driven by your ability to use and leverage today’s digital and cloud technologies, and your willingness to stay abreast of whatever technology your customers use. Your adaptation and understanding of digital and cloud techniques will help you manage finances, orders, logistics, marketing, product delivery, and employees.
4. Personal branding
Personal branding is key in building a business. Usually what happens in society, small and medium business owners hide behind the business brand and choose not to show who they are or show themselves. The only loyalty you can earn as an owner is through the emotional involvement that comes through your authenticity and sincerity, showing the human side behind your business.
5. Mental health at work
Mental health in the workplace is critical, no matter the size of the workforce. Supply chain crises, staff shortages, remote working and inefficiencies in the environment and systems are all putting pressure on employees. Paying attention to mental health in the work environment increases engagement, reduces turnover, and increases productivity.
6. Implementing a Hybrid work system
Having a hybrid workplace where employees can choose the optimal work schedule that can build a healthy work environment. Employers need to embrace multi-generational employees who have different work styles and lifelong skills.