The role of a marketer is very large in boosting the sales turnover of a product, which in turn will make the company’s business a success. Reliable marketing is a person who is able to master emotions, feelings and the right steps in a process of business transactions to consumers, so that they can produce success in selling to consumers. The following are the attitudes needed to become a reliable marketer.
Wise Assertiveness or Assertiveness
If you as a reliable marketing have these traits, it will be very possible for you to advance the sales system without frustrating customers. This assertiveness is positioned between passive and aggressive nature. If you have a passive response it will place it in an unclear position, so that it will open a gap for competitors to be able to take this opportunity. Meanwhile, if your response is aggressive, it will put consumers in a depressed position.
Have an Empathy Attitude
This attitude can be started by listening and observing what the consumer might be feeling, so that you will also feel what the customer is feeling. By having an empathetic attitude to consumers, it will reduce unwanted things.
As a reliable marketer, you must be able to identify the emotions that occur within yourself, know how your emotions work, and be able to take advantage of your inner emotions to help build a relationship with consumers more optimally. When you are angry because a customer canceled an appointment, then you have to be aware of this. Then take some time to rest and reflect on your past successes with customers, before having your next meeting with another customer.
Mastering Product Knowledge Well
Having product knowledge is also one way to become a reliable marketer. This product knowledge is intended so that you can provide complete and detailed information about products to consumers.
Provide the Best Problem Solving
Having a desire to solve problems will help increase your sales. Because from there you can learn and find new ways to satisfy consumers, both financially and emotionally. This makes consumers believe that you and the company have a good and reliable reputation.