Business competition is a very natural thing. Moreover, nowadays people can start a business through various platforms. This makes the number of competitors increase and the competition is getting tougher. Competition is a good thing because it encourages us to continue to innovate and develop. As a businessman, it is important for you to be able to maintain your position and be superior to competitors. The following are some competitive strategies so that your business can stand out from competitors:
Get to know competitors
Find out what their strengths and weaknesses are by analyzing their strategy. By doing this, you can look for gaps and opportunities to compete. There are several things you can do to get to know your competitors. You can check their social media and review their strategy. You can also monitor the latest promos or offers they provide.
Get to know consumers
What is also important is to know who your target customers are in detail. You can do simple research such as through surveys to get to know your customers better. Especially after the pandemic, consumer behavior is likely to change too. Find out what their priorities are. From there, you can develop the right strategy, from marketing strategy to product development strategy. If you are just starting out, focus on a specific target audience first before targeting a wider market. The more specific or niche your target market is, the easier it will be for you to have a unique offer and the fewer … Read More